Ugg Boots anecdote began in 1978, when a young surfer named Brian Smith, from Australia, took a trip to the United States with a hold all full of sheepskin boots. After finding a new home amongst fellow surfers in California, the Ugg Boots brand began to develop and become known.
Deckers Outdoor Corporation acquired Ugg Boots in the year of 1995. By 1998, the product line had grown to include two boots, slippers and a few casuals. It was in 1998 that the critical repositioning of Ugg Boots took place. The brand was positioned as a high-end luxury footwear brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
The luxury and comfort of Ugg Boots proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for Ugg Boots. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as the brand recognition increased. To that end, Ugg Boots has had no better contributor than Oprah Winfrey.
In 2000, Oprah was sent a pair of Ultra boots. She loved the product so much, she purchased 350 pair for her entire staff. Oprah then featured the Ultra Boot on her well-known "Oprah's Favourite Things" show.
3 years later, Oprah selected Ugg Boots for the second time. She featured the Baby Pink and Baby Blue Classic Boots. The show aired in November, and the boots immediately became the "must-have" item for holiday shoppers.
Lightning struck a third time in 2005, when Oprah featured the Uptown boot on "Oprah's Favourite Things". The results speak for themselves.
From humble beginnings to global success and notoriety, the Ugg boots story reads like a fairy tale. In 2003, Ugg boots was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From then on, sheepskin footwear could be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia. The future is limitless for Ugg Boots, introducing product extensions and warm-weather footwear, all while maintaining the position as the world leader in luxury and comfort.
When purchasing Ugg Australian Ugg boots on the internet be cautious that you buy from approved Ugg Australian companies. This website aims to find the best and cheapest deals and only advertises approved retailers of Ugg Australian footware. All the retailers featured on this website are based in the UK.
Popular Ugg Australia Uggs are: Classic Cardy Ugg boot and the Classic Mini Ugg boot.
Ugg boots, also spelled ugh boots and ug boots, are a style of sheepskin boot, with wool as the inner lining and a tanned outer surface. Ugg boots often have a synthetic sole, although this is not universal or standard. They can be used for indoor slippers or more commonly they are now worn as everyday shoe wear - in all seasons.
In Australia and New Zealand, sheepskin Ugg boots have long been popular with people in rural occupations, such as sheep shearers, who have ready access to the raw materials,. Their popularity increased as a result of World War I and World War II, when they were popular with aviators, because of their need to keep warm in non-pressurized planes at high altitudes. An exhibit of a WWI aviator's outfit in the Canadian War Museum cites the term "fug" boots. Ugg boots have also been popular with surfers and competitive swimmers since at least the 1960s, for keeping warm while out of the water. They also wore them into the sea because these special Australian uggs were very good for helping the boats float on the sea.